Research. Develop.Implement.
RDI - Research Development Implementation helps B2B organizations create qualified sales opportunities, build valuable pipelines, and improve the systems behind consistent business development. Founded by Tom Hannon, RDI focuses exclusively on outbound B2B work and consultative sales processes.
Build a Pipeline Your Sales Team Can Work
RDI - Research Development Implementation combines outbound lead generation, disciplined qualification, market intelligence, pipeline development, and consulting so business-development activity produces useful information as well as sales opportunities.
Lead Generation
Identify the correct contacts and create scheduled conversations around real business need, timing, and budget.
Pipeline Development
Capture follow-up dates, contact information, conversation notes, and timing intelligence that remain useful over time.
Market Research
Organize account and contact information so outreach can focus on the people and organizations that matter.
Qualification
RDI works to establish the right contact, a defined need, an appropriate timeframe, and an acceptable budget.
Sales Strategy
Research, scripting, campaign structure, follow-up logic, and pipeline intelligence support a more deliberate sales process.
Consulting
RDI can help clients create and nurture an internal business-development system built around quality opportunities.
Lead Generation
RDI distinguishes qualified lead generation from simple appointment setting. The objective is a scheduled conversation with the proper contact where need, timing, and budget have been explored.
- Outbound B2B prospecting only
- Correct-contact and qualification focus
- Client-defined lead criteria guide the campaign
Pipeline Development
Every useful conversation can add value to the pipeline. RDI records contact details, future follow-up timing, conversation notes, and requested market information so opportunities do not disappear simply because they are not ready today.
- Data can be delivered in an agreed format or to a CRM
- Future buying timeframes remain visible
- Clients retain ownership of campaign pipeline data
Market Research
RDI's work begins with understanding the business, the target market, and the information a sales team needs. Campaign data can identify correct contacts, buying timeframes, relevant organizations, trade-show relationships, and other requested details.
- Account and contact research
- Requested market intelligence captured during outreach
- Information structured for practical follow-up
Qualification Process
RDI's basic qualification criteria center on reaching the correct contact, identifying a need the client can address, defining a timeframe that fits the sales cycle, and establishing an acceptable budget.
- Client criteria remain the final authority
- Conversation quality matters more than appointment volume
- Buying signals and future opportunity information are documented
Sales Strategy Built Around the Actual Market
RDI - Research Development Implementation uses research, custom scripting, qualification criteria, campaign organization, and follow-up intelligence to create a practical strategy for complex B2B sales development.
- Campaign objectives tied to the client's sales process
- Scripts reviewed and approved with the client
- Follow-up structure designed to preserve future opportunities
Organize the Work So Follow-Up Has Value
RDI's methodology is a hybrid of sales approaches the company has studied, methods it has developed, and client preferences. The emphasis is on a repeatable process that protects useful data and keeps future opportunities visible.
- Establish campaign goals and definitions
- Document contact and timing intelligence
- Review results and preserve next actions
Why RDI
RDI is a specialized outbound B2B group rather than a high-volume call center. The company says its calls are made onsite by experienced B2B sales professionals, with an office structure designed to avoid the sound and pressure of a traditional autodialer environment.
- Outbound B2B and consultative sales focus
- Quality-centered approach intended to protect client reputation
- Small specialized team with client pipeline ownership preserved
From Research to a Working Sales Pipeline
RDI's approach gives each stage a clear purpose: understand the client, identify the market, create the outreach approach, qualify conversations, capture useful information, and keep future opportunities moving.
- ✓Establish the business, market, goals, and qualification criteria.
- ✓Research accounts and the contacts most relevant to the campaign.
- ✓Use client-approved messaging to create professional outbound conversations.
- ✓Document qualified opportunities and future follow-up intelligence.
Quality Data Is Part of the Result
A prospect that is not ready today can still become valuable when the correct contact, timing, need, and follow-up information are captured accurately.
Information Becomes Opportunity Through Follow-Up
RDI - Research Development Implementation treats business development as a continuing process rather than a one-time list of appointments.
Market
Prospects
Need
Pipeline
Consulting
The primary objective of an RDI consulting engagement is to help create and nurture a quality business-development system. Projects may review setup, hiring and training, scripting, organizational structure, process, and ongoing support.
- Understand the business and needs before implementation
- Review or develop scripts using RDI's process
- Establish a clear operating structure and support plan
Built for Quality B2B Lead Generation and Long Sales Cycles
RDI was established in 2001 by Tom Hannon after identifying a need for higher-quality B2B lead generation. The company developed its approach around qualified opportunities and the long-term pipeline maintenance often required in complex sales.
Today RDI provides lead generation and sales pipeline development across B2B industries. The company is a small specialized group focused exclusively on outbound B2B work and consultative sales processes, with calls made onsite by experienced business-to-business sales professionals.
Tom Hannon's operating philosophy is reflected throughout RDI - Research Development Implementation: research the market, develop a strategy, implement the process, capture useful information, and preserve future opportunity rather than chasing appointment volume alone.
Tom Hannon · Founder, RDI - Research Development Implementation
What Clients Have Reported About the Work
RDI's existing website publishes unsolicited feedback from software and business-services clients describing qualified conversations, successful meetings, strong first impressions, and difficult markets producing opportunities.
A software-development company owner reported that meetings generated by RDI were with prospects that appeared capable of becoming clients and said the work was strong enough to recommend RDI to business contacts.
Owner · Software Development CompanyA sales leader at a niche software vendor described multiple web demonstrations being scheduled and specifically credited RDI for setting up productive meetings with legitimate prospects.
Sales VP · Niche Software VendorA national business-services marketing specialist reported unusually strong appointment results in a historically difficult Chicago market and said the campaign raised expectations for future performance.
Marketing Specialist · National Business Services FirmRDI Lead Generation FAQ
These answers reflect RDI's published approach to lists, qualification, scripting, pipeline ownership, trial campaigns, and consulting.
Who provides the prospect list?
RDI can work with a client-supplied list or provide a list. The current RDI website states that in many cases RDI absorbs the cost of producing an initial list.
How does RDI define a qualified lead?
The client ultimately decides the qualification standard. RDI's published baseline focuses on a scheduled conversation with the correct contact, a defined need, an appropriate timeframe, and an acceptable budget.
Does RDI write the calling script?
RDI typically develops the script using its process, while the client retains approval and final edits. Clients may also provide their own script if preferred.
What happens to information from prospects that are not ready now?
RDI's pipeline-development approach records useful follow-up information such as the correct contact, contact data, future need timing, and notes from conversations so the information can remain valuable later.
Who owns the pipeline and campaign data?
RDI states that it works on a non-compete basis and that the leads and pipeline data belong to the client before, during, and after the engagement.
Is RDI a traditional call center?
No. RDI describes itself as a small specialized outbound B2B group. Its current website states that calls are made onsite by experienced B2B sales professionals in an office environment structured to avoid the typical call-center sound.
What can RDI consulting help build?
RDI consulting is intended to help create a quality business-development system. Published consulting areas include setup, hiring and training review, scripting, organizational structure, clear process implementation, and ongoing support.
Turn More Market Knowledge Into
Qualified Sales Opportunities
Talk with RDI - Research Development Implementation about lead generation, pipeline development, consulting, qualification strategy, or a business-development system designed around your sales process.